Outdoor Digital Signage: A Versatile Solution for Ski Resorts, Amusement Parks, and Zoos

Outdoor digital signage is a powerful tool that can benefit a wide range of businesses, including ski resorts, amusement parks, zoos, and more. These types of businesses can use outdoor digital signs to provide important information to customers, such as wait times for rides, trail conditions, and weather updates.

There are several reasons why organizations such as ski resorts, amusement parks, and zoos may want to provide outdoor digital signage:

  1. Enhanced customer experience: By providing real-time information on outdoor digital signage, these organizations can help guests plan their day more effectively and avoid unexpected surprises. This can lead to a more enjoyable and efficient experience for customers, resulting in increased customer satisfaction and loyalty.
  2. Increased revenue: By highlighting special events, promotions, and food options on outdoor digital signage, organizations can increase revenue. For example, ski resorts can promote special events and après-ski activities, amusement parks can promote special ticket deals and food options, and zoos can promote special events and educational programs.
  3. Improved communication: Outdoor digital signage can provide a way for these organizations to communicate important information to guests in real-time, such as trail conditions, wait times, weather updates and safety reminders.
  4. Brand awareness: Outdoor digital signage can be used to promote the brand of the organization and create a more immersive experience for guests. By having a consistent look and feel across all digital signs, it can help with creating a stronger brand awareness and identity.
  5. Cost-effective: Outdoor digital signage can be a cost-effective way for organizations to provide information to guests, as it eliminates the need for printed materials such as brochures and flyers. Additionally, with the use of cloud-based software, it is possible to remotely update and manage the content of the signs, reducing the need for on-site maintenance.

Overall, outdoor digital signage can be a valuable tool for organizations such as ski resorts, amusement parks, and zoos, providing a way to enhance the customer experience, increase revenue, improve communication, promote the brand and being cost-effective.

Examples of Outdoor Digital Signage

  1. Chairlift digital displays: Alpine Media has developed the LiftDigital platform consisting of digital displays mounted on the restraint bar of chairlifts or inside gondolas, which can provide real-time information about trail conditions, lift status, and weather updates to skiers and snowboarders as they ride the lift.
  2. Outdoor TVs: Outdoor TVs are a common sight at amusement parks and other outdoor venues. These can be mounted on the side of a building or on poles throughout the park, providing information about wait times, special events, and other important information.
  3. LED walls: Large high resolution LED walls are becoming increasingly popular as outdoor digital signage. They can be used to create large, vibrant displays that can be easily seen from a distance. These can be used to display real-time information, advertisements, or even live video feeds.
  4. Interactive kiosks: Interactive kiosks are digital displays that allow guests to interact with the information being displayed. These can be used in zoos, for example, to provide information about animal locations, feeding times and upcoming events, and allow visitors to search for specific animals or events.
  5. Digital menu boards: Many food service providers, such as fast food chains, use digital menu boards to display menu items and prices. These can be found in outdoor areas such as drive-thrus or patios.

These are just a few examples of the many different types of outdoor digital signage available. The type of digital signage used will depend on the specific needs of the organization and the environment in which it will be used.

Ski Resorts

One major benefit of outdoor digital signage for ski resorts is that it can be used to provide real-time information about trail conditions and lift status. This can help skiers and snowboarders plan their day on the slopes more effectively, and also reduce frustration caused by unexpected closures or delays.

Outdoor digital signage at a ski resort can be used to display a variety of information that can help improve the guest experience. Some examples of the types of information that could be shown on outdoor digital signage at a ski resort include:

  1. Trail conditions: Real-time information about the conditions of the ski runs, including information about snow depth, grooming, and any closures or delays. This can help skiers and snowboarders plan their day on the slopes more effectively and avoid any unexpected surprises.
  2. Lift status: Information about the status of the ski lifts, including any closures or delays. This can help skiers and snowboarders plan their day on the slopes more effectively and avoid any unexpected surprises.
  3. Weather updates: Real-time information about the weather, including current conditions and forecast for the day. This can help skiers and snowboarders plan their day on the slopes more effectively and dress appropriately for the weather.
  4. Special events and promotions: Information about special events, such as live music or après-ski parties, as well as promotions and discounts on lift tickets or rental equipment.
  5. Food and drink: Menu and hours of operation for on-mountain restaurants, and a list of nearby restaurants and bars.
  6. Safety Information: Safety reminders and guidelines for skiers and snowboarders to follow on the slopes

By providing this information in real-time on outdoor digital signage, ski resorts can help guests plan their day more effectively, avoid unexpected surprises, and make the most of their time on the slopes. Additionally, by highlighting special events, promotions and food options, it can also help increase revenue for the ski resort.

Amusement Parks

Amusement parks can also benefit from outdoor digital signage by using it to display wait times for rides and attractions. This can help customers plan their day at the park more effectively, and also reduce frustration caused by long lines.

Outdoor digital signage at an amusement park can be used to display a variety of information that can help improve the guest experience. Some examples of the types of information that could be shown on outdoor digital signage at an amusement park include:

  1. Wait times for rides and attractions: Real-time information about wait times for the park's rides and attractions, which can help guests plan their day more effectively and avoid long lines.
  2. Show schedules: Information about the schedule for shows and parades, allowing guests to plan their day and make sure they catch the shows they want to see.
  3. Park map: A digital map of the park that can be used to help guests navigate and find their way around.
  4. Special events and promotions: Information about special events happening in the park, such as fireworks shows, and promotions and discounts on food, merchandise, or tickets.
  5. Food options: Information on food options available in the park, such as menus, locations, and hours of operation of food stands and restaurants.
  6. Safety Information: Safety guidelines and reminders for guests to follow while in the park.

By providing this information in real-time on outdoor digital signage, amusement parks can help guests plan their day more effectively, avoid long lines, and make the most of their time in the park. Additionally, by highlighting special events, promotions and food options, it can also help increase revenue for the amusement park.

Zoos

Zoos can use outdoor digital signs to provide information about animal locations and feeding times, as well as upcoming events and special exhibits. This can help visitors plan their day at the zoo more effectively and ensure they don't miss any of the key exhibits or events.

Outdoor digital signage at a zoo can be used to display a variety of information that can help improve the guest experience. Some examples of the types of information that could be shown on outdoor digital signage at a zoo include:

  1. Animal locations: Information about where specific animals are located within the zoo, which can help guests plan their day and make sure they see all the animals they want to see.
  2. Feeding times: Information about feeding times for different animals, which can help guests plan their day and make sure they catch a feeding.
  3. Upcoming events and special exhibits: Information about upcoming events and special exhibits happening at the zoo, such as animal shows, talks and tours, allowing guests to plan their day and make sure they catch the events they want to see.
  4. Park map: A digital map of the zoo that can be used to help guests navigate and find their way around.
  5. Food options: Information on food options available in the zoo, such as menus, locations, and hours of operation of food stands and restaurants.
  6. Safety Information: Safety guidelines and reminders for guests to follow while in the zoo.

By providing this information in real-time on outdoor digital signage, zoos can help guests plan their day more effectively, avoid missing important events and make the most of their time in the zoo. Additionally, by highlighting special events, food options and education opportunities, it can also help increase revenue for the zoo and help visitors learn more about the animals and the zoo's mission.

Summary

Outdoor digital signage can also be used by other types of businesses, such as museums, shopping centers, and sports venues, to provide important information to customers and enhance the overall customer experience.

Overall, outdoor digital signage can be a valuable tool for a wide range of businesses, including ski resorts, amusement parks, zoos, and more. It can be used to provide important information to customers, such as wait times for rides, trail conditions, and weather updates, and can help businesses enhance the customer experience and create a more enjoyable and efficient experience for customers.

Freddie Peyerl

Freddie Peyerl — CEO and Co-Founder of Alpine Media Technology

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