Ski resort media company, Alpine Media Technology, adds DOOH advertising ace Mike DeGrazio to the team

Alpine Media Technology, maker of the All Mountain Platform (AMP), a guest communication platform for ski resorts, welcomes Mike DeGrazio to its sales team. Mike brings over twelve years of experience working on both the buying and sales side. From experiential marketing, sponsorship and ski resort media, Mike has worked with an array of elite brands across major events and campaigns. Their Director of Sales, Nick Haggard, sat down with Mike to discuss this exciting career move into the resort media space.

So Mike, why Alpine Media and why now?  

When I was first introduced to Alpine Media in 2018, I was very excited to learn about their vision and innovative technology. As an avid snowboarder, I knew success was around the corner as they developed cutting-edge LiftDigital tech to provide the best possible ski resort experience for visitors. Additionally, I believe digital out-of-home (DOOH) is the present and future. Alpine Media created a unique multi-device DOOH platform for ski resort visitors along with brands to reach these consumers. The future is bright with Alpine Media and I feel the timing is perfect to help this team continue their growth and resort media expansion.

What do you find most appealing about Alpine Media’s ski resort media platform?  

I love being on the mountain and Alpine Media’s network will help me get the best day possible on the slopes! Advertisers and brands should be just as excited! Our multi-device platform reaches a large audience in a variety of unique 1-on-1 interactions throughout the entire day or ski resort visit. I’ve learned in my experience that brand interactions with consumers when they are in a positive state-of-mind will make a greater impact for the brand. The multiple touch points paired with DOOH capabilities at ski resorts is like a bluebird powder day.

How has your past experience prepared you for selling this product in the Digital out of Home (DOOH) space?

I’m grateful to have had various marketing, sponsorship, and advertising roles throughout the years. My recent time with Ad Focus was great and definitely helped prepare me for this role with knowledge and expertise in OOH, DOOH, and sales. Many trends show that DOOH is more effective for brands than traditional advertising. Brands understand that DOOH is a vital component to their plans.  I’ve also spent time working with ski resorts, which I am thrilled to be a part of once again!

Digital signage displays at Winter Park's Sunspot Lodge
All Mountain Platform (AMP) featuring resort media HD Displays.  

What do you see as the biggest challenge for getting brands to allocate budget for ski resort advertising?  

Initially, I feel that awareness and education of the opportunity will be the biggest challenge. The Alpine Media team has done an excellent job of raising awareness and more great content is coming!  Educating brands/agencies on our network and capabilities will be key for us to have budgets allocated for our ski resort advertising opportunities. That will be a big focus for me.

What do you see as the biggest opportunity for Alpine Media in 2020?  

2020 is going to be a big year!  Expanding the network to include more resorts will increase the value we deliver for our ski resort advertisers.  We are already in a great position to attract high-profile brands. And as we add more ski resorts into the network, I’m excited to see how that resonates with our clients and contributes to our growth!

Tell us a little about working with Nick Haggard, how do you see your roles complementing one another?  

I’ll try not to gush too much! Nick is great! He brings a lot of knowledge and expertise to Alpine Media. I’ve had the pleasure of working with Nick in the past and I know we will make a great team. Our drive and dedication will complement each other well in order to expand our list of advertisers on our network. I am in a great position to be successful here and Nick will be a big part of that. I believe when we surround ourselves with great people professionally and personally, we thrive! We definitely have an A-Team here!

What does success look like for you and or Alpine Media in 2020?

At the end of the day for me, if I can contribute to the success of Alpine Media and grow with the company; that’s how success is defined in my book. Also, assisting brands achieve or surpass their campaign goals and objectives is another key to success for me. I take pride in delivering for my clients and building long-lasting relationships. That is what success looks like and what motivates me on a daily basis.

Garin Gustafson


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